Gamescom

Zoo Ostrava Rebrand

GR_350: Visual System

Peter Chun

Gamescom had strong reach, but lacked identity. It felt generic, overly techy, and disconnected from the creativity of its audience. The challenge was to build a system that captured the energy of gaming culture—bold, diverse, and personal—without falling into cliché or chaos.

The rebrand embraces dynamic typography, layered motion, and modular layouts to reflect the pulse of player culture. It celebrates individual expression and community energy, offering flexible systems for both digital and print. The design turns the expo into a space of connection, creativity, and identity—not just spectacle.