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GoPro Packaging
PROJECT
Go Pro Smart Home
COURSE
GR 370 Package Design
INSTRUCTOR
Thomas Mcnulty
CHALLENGE
The challenge was repositioning GoPro beyond its action-sports identity and into the rhythm of home life. Designing for products like VR headsets and smart clocks required a new kind of packaging—one that felt calm, functional, and modular. The difficulty lay in translating dynamic tech into a system that belongs on a shelf, not a mount.
SOLUTION
To respond, I built a modular packaging system inspired by interior design and everyday use. Each box is designed to stack, store, and adapt—mirroring the functionality of the products inside. Using soft-touch textures, muted tones, and recyclable materials, the system delivers a cohesive brand presence rooted in utility and intention.
