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Mercedes-Benz CSR
PROJECT
CSR Identity
COURSE
GR 425 Visual Systems 2
INSTRUCTOR
Hunter Wimmer
CHALLENGE
The challenge was redefining performance in the context of responsibility. In an age of climate urgency and ethical innovation, Mercedes-Benz needed to move beyond legacy-driven messaging, toward a visual identity that reflects authentic awareness of its impact and leadership in shaping a mindful future.
SOLUTION
To express this shift, I created a visual system grounded in restraint, empathy, and clarity. “Quiet Awareness” became more than a tone, it shaped every design decision. Through minimal layouts, human-centered typography, and a calm visual rhythm, the system reflects a conscious brand presence attuned to people, the planet, and progress.
