Sea Shepherd

Sea Shepherd Rebrand

GR_350: Visual System

Peter Chun

The challenge was shifting Sea Shepherd’s image from activist aggression to strategic inspiration. While the organization is known for direct action, the goal was to broaden its reach—building a system that resonates with youth, encourages engagement, and communicates urgency without

I developed a youth-focused identity built on contrast and clarity. Bold typography, simplified layouts, and a refreshed color system create an assertive yet approachable voice. Through educational content and modular design tools, the system empowers young people to take ownership of the mission—transforming awareness into action.