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SnapSmart
PROJECT
Interaction Design
COURSE
GR 360 Nature of Interaction
INSTRUCTOR
Lloyd Mitchell
CHALLENGE
The challenge was redefining performance in the context of responsibility. In an age of climate urgency and ethical innovation, Mercedes-Benz needed to move beyond legacy-driven messaging—toward a visual identity that reflects true awareness of its impact and leadership in shaping a mindful future.
SOLUTION
To express this shift, I created a visual system grounded in restraint, empathy, and clarity. “Quiet Awareness” became more than a tone—it shaped every design decision. Through minimal layouts, human-centered typography, and a calm visual rhythm, the system reflects a conscious brand presence attuned to people, planet, and progress.
