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Zoo Ostrava
PROJECT
Zoo Ostrava Rebrand
COURSE
GR_350: Visual System
INSTRUCTOR
Peter Chun
CHALLENGE
Many zoos focus on entertainment. But Zoo Ostrava needed a shift—towards education, empathy, and meaningful interaction. The challenge was to design a system that speaks to children, families, and educators without losing the seriousness of wildlife protection.
SOLUTION
The new identity brings together soft visuals, friendly type, and flexible layouts to create an inviting, informative space. Animal presence is felt through shapes, textures, and motion—not mascots—letting children explore with curiosity and respect. The system supports signage, books, and learning materials with consistency
